E-commerce has revolutionized the way businesses operate, allowing them to reach customers beyond their local markets and operate 24/7. E-commerce can take various forms, including business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B).
SAP Commerce Cloud (formerly known as SAP Hybris) is a cloud-based e-commerce platform that enables businesses to create and manage their online storefronts. It provides a range of features and functionalities to help businesses deliver a seamless and personalized customer experience across all channels, including web, mobile, social, and in-store.
Marketing solutions aim to create awareness, generate interest, build trust, and encourage customer loyalty by delivering relevant and valuable content and messaging through various channels such as social media, email marketing, search engines, advertising, and other digital and traditional marketing channels.
The target of marketing solutions is to reach and engage with a specific audience in order to promote products, services, or brands and ultimately drive profitable customer action.
The goal of marketing solutions is to drive revenue and achieve business objectives.
SAP Emarsys is a marketing automation platform that helps businesses to build personalized, data-driven customer experiences across multiple channels. The solution enables businesses to collect, analyze, and segment customer data to create personalized marketing campaigns.
Sales technology is critical for businesses that want to remain competitive in today’s market. By leveraging technology, sales teams can increase efficiency, accuracy, and scalability, leading to higher revenue and better customer relationships.
SAP Sales Cloud is a cloud-based sales automation solution and is designed to help businesses manage their sales operations more effectively, from lead generation and opportunity management to sales forecasting and performance tracking.
SAP CPQ (Configure, Price, Quote) is a cloud-based sales solution that helps businesses streamline their sales quoting process by automating the configuration, pricing, and quoting of complex products and services.
Customer service solutions are essential for any business that wants to provide excellent customer support, build strong relationships with its customers and stay competitive in today’s marketplace.
SAP Service Cloud is a powerful customer service management solution that help businesses improve their customer service operations and provide a better experience for their customers.
SAP Field Service Management helps businesses manage and optimize their field service operations. It is a cloud-based platform that enables businesses to streamline their field service processes, improve communication with field technicians, and enhance customer satisfaction.
The goal of Customer Data Solutions is to create a 360-degree view of the customer by collecting data from various touchpoints such as social media, email, website interactions, and customer service interactions. This data can then be used to segment customers, personalize marketing messages, and improve customer experiences. These tools allow businesses to collect, store, and analyze customer data in a centralized location, making it easier to manage and utilize.
SAP Customer Data Cloud/SAP CIAM
SAP Customer Data Cloud is a cloud-based platform that helps businesses manage and secure their customer data across various touchpoints. It provides a range of tools for managing customer identities, consent, and preferences, as well as enabling secure access to applications and services.
SAP Customer Data Platform
SAP Customer Data Platform provides businesses with a comprehensive solution for managing and activating customer data in a unified and personalized manner, improving customer experiences and driving business outcomes.