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SAP Commerce Cloud

SAP Commerce Cloud (formerly SAP Hybris) is the cross-channel solution for your digital commerce activities. The cloud-based e‑commerce platform offers a wide range of functions and tools that support your company in implementing your e‑commerce strategy.

SAP Commerce Cloud enables you to link all retail channels with each other and thus offer a unique customer experience.

1:1 Customer Contact

Use real-time insights and AI to fulfill your customers’ wants and needs throughout the online buying journey.

Personalization

Offer a compelling, relevant shopping experience with personalized recommendations and real-time merchandising.

Conversion

Use AI and machine learning to automatically maximize conversions with behavior-based recommendations.

Maximized ROI

Meet and exceed your business goals with A/B testing and real-time algorithms optimized to meet business objectives.

Your Benefits

  • Get to know your customers better and increase your profitability through personalization, individual product suggestions, and customized offers.

  • Work with a powerful and scalable platform that keeps pace with increasing requirements as it supports your company in the growth of your e‑commerce business.

  • Centralize your product information and manage your product and variant catalogs efficiently.

  • Offer your customers a consistent and seamless shopping experience across different channels (e‑commerce websites, mobile apps, social media, and shop-based retail).

Product View – SAP Commerce Cloud

Shopping Cart – SAP Commerce Cloud

Landing Page – SAP Commerce Cloud

Core Functionalities

  • omnichannel e-commerce

  • B2B customer portal

  • product recommendations and promotions in real time

  • product configuration and consistent pricing

  • management of products and product catalogs

  • one platform, various business models:

    • business-to-consumer (B2C)
    • business-to-business (B2B)
    • direct-to-consumer (D2C)
    • business-to-business-to-consumer (B2B2C)

INTEGRATION

  • SAP Sales & Service Cloud

  • SAP Customer Data Cloud

  • SAP Emarsys

  • SAP S/4HANA

  • SAP ERP

  • SAP CPQ

  • partner ecosystems
    (Mirakl, Bolt, Coveo, Akeneo, Pricefx, Contentful)

FREQUENTLY ASKED QUESTIONS

Customer proximity creates trust and long-term customer relationships. Your company grows – and SAP Commerce Cloud grows with you. Together you are flexible and can react agilely to market changes.

Using SAP Commerce Cloud is worthwhile if you are in need of a comprehensive e‑commerce solution to build, expand or optimize your digital business. This is especially true if you want to offer your customers a seamless omnichannel experience, create personalized offers, and increase conversion rates. SAP Commerce Cloud is suitable for companies in various industries and of various sizes.

SAP Commerce Cloud offers a wide range of functions for the development and management of your digital commerce business. Companies can use the e‑commerce platform to create individual websites, manage products, process orders, and further develop the customer experience.

The platform can be used to seamlessly integrate various sales channels such as web stores, mobile apps, and shop-based retail. You can also use SAP Commerce Cloud to offer customers personalized prices and discounts as well as automate order processing.

The e‑commerce platform also offers you extensive analysis and reporting functionalities to give you detailed insights into customer behavior. By integrating SAP Commerce Cloud with other SAP or non-SAP systems, you can also map and optimize overall business processes.

The SAP Commerce Cloud storefront layer, also known as project “Spartacus”, is decoupled from back-end development and enables headless commerce scenarios. This allows user-friendly and customizable e‑commerce applications to be developed and ensures a unique shopping experience, regardless of the device used. Updates can be carried out in the frontend without the need to update the back-end core business platform.