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SAP Emarsys Customer Engagement

The SAP Emarsys customer engagement cloud platform helps companies better understand their customers, automate marketing campaigns, and create personalized customer experiences.

Keep an eye on your marketing goals with SAP Emarsys, the industry leader in personalization and customer journey analytics, and find the right levers to grow your business.

Connect

Connect all customer touchpoints with the customer engagement platform.

Segment

Segment your website visitors and filter out customer churn or buyers with high closing potential.

Optimize

Optimize your campaigns based on intelligent data analysis and automated processes.

Increase

Increase customer retention and brand loyalty with highly personalized marketing content on all channels.

Your Benefits

  • Provide your customers with a seamless user experience across different channels.

  • Increase customer loyalty through a consistent presence and effective customer communication.

  • Increase your reach by using promising crowdsourced marketing tactics.

  • Collect and analyze customer data to implement personalized marketing measures.

  • Stand out from the competition because you are always listening to your customers.

Digital Ads Tracking
360° Customer Profile
Content Studio
Automation & Crowdsourced Tactics

Core Functionalities

  • Smart Analytics & KPIs

  • loyalty Management

  • advanced segmentation and automation

  • personalized 1:1 marketing with product recommendations

  • crowdsourced tactics to improve specific marketing objectives

  • omnichannel marketing: email, web, in-app, social media, Google Ads, mobile push & geofencing

  • comprehensive content designer for responsive content design for every end device

BRAND LOYALTY DUE TO A STRONG OMNICHANNEL PRESENCE

Effective customer lifecycle management ensures strong customer retention and high brand loyalty. With the help of personalized marketing activities, you can reach your customers at the right time and in the right place: mobile or on the web, through push notifications or via e-mail.

SAP Emarsys offers a variety of marketing channels that you can use to reach your customers in a targeted and consistent manner:

  • email

  • web channel

  • mobile engagement

  • mobile wallet

  • SMS

  • MMS

  • Google Ads

  • Instagram

  • TikTok

  • Facebook/Meta

  • Apple Business Chat

  • Telegram

  • Viber

  • WhatsApp Business

  • in-store

  • (physical) advertising letters

Omnichannel-Marketing with SAP Emarsys

Quelle: Emarsys

Integration

  • SAP Sales & Service Cloud

  • SAP Commerce Cloud

  • SAP Customer Data Cloud

  • SAP Customer Data Platform

  • SAP ERP & SAP S/4HANA

  • relational data sources

  • Shopify

  • Shopify Plus

  • Magento 2

  • Salesforce Commerce Cloud

  • and further plug-ins

Frequently asked questions

The cloud-based customer engagement solution not only helps to strengthen customer loyalty – it is also intuitive for your marketing team to use. Here you will find a summary of frequently asked questions about SAP Emarsys.

As a marketing automation solution, SAP Emarsys supports companies in the B2C and B2B sectors. Like other SAP cloud solutions, SAP Emarsys can be connected to your SAP or non-SAP systems and can be individually adapted to your business processes. To exploit its full potential, we recommend connecting it to other SAP solutions, such as SAP Customer Data Cloud or SAP Sales Cloud.

Companies that want to put the customer at the center and offer personalized customer experiences benefit from a customer engagement platform. The use of such a platform also helps you if you work with large amounts of customer data and want to use and manage it effectively. In addition, SAP Emarsys helps you interact with your customers via various channels such as email, social media, mobile devices, etc. Companies that want to automate their marketing processes will find a suitable solution in SAP Emarsys. Companies that want to make data-based decisions also benefit from the extensive analysis and reporting functions.

SAP Emarsys offers extensive automation functions for email marketing. Companies can create automated campaigns based on specific events, such as birthday emails, welcome messages for newsletter subscriptions or even messages when a customer has filled the shopping cart in the online store but has not completed the order. By automatically triggering marketing activities, you save time and resources.

SAP Emarsys also enables you to segment your customer data precisely. Segmentation can be based on various demographic characteristics, past interactions, personal preferences, etc. This allows companies to create targeted and personalized campaigns that are tailored to specific customer needs.

With the help of the customer engagement platform, you can track the success of your email campaigns in real time. You can analyze important key figures such as the open rate, conversion rate as well as newsletter subscriptions and registrations in detail, gain insights, and thus continuously optimize your campaigns.

SAP Emarsys is also a robust and scalable platform that provides a reliable infrastructure for the delivery of emails.

Use the segmentation functions of SAP Emarsys to segment your customer data according to various characteristics, such as demographic features, preferences, or purchase history. This enables you to address your relevant target groups. The platform also offers options for integrating personalized content into your campaigns. This dynamic content can, for example, include personalized offers or recommendations based on previous purchases. Furthermore, the software automatically recognizes potential and offers numerous predefined tactics that can be adapted for your company.