{"id":9548,"date":"2024-11-04T18:23:37","date_gmt":"2024-11-04T17:23:37","guid":{"rendered":"https:\/\/www.cnt-online.com\/?page_id=9548"},"modified":"2025-04-17T10:35:52","modified_gmt":"2025-04-17T08:35:52","slug":"sap-customer-data-platform","status":"publish","type":"page","link":"https:\/\/www.cnt-online.com\/de\/portfolio\/sap-crm-cx\/sap-customer-data-platform\/","title":{"rendered":"SAP Customer Data Platform"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\">\t\t\t\t\t<div class=\"fusion-slider-container fusion-slider-sc-cx-crm-header-2 fusion-slider-134 full-width-slider\" style=\"height:400px; max-width:100%;\" data-id=\"134\" data-full_height=\"\">\n\t\t\t\t\t\t<style type=\"text\/css\">.fusion-slider-134 .flex-direction-nav a {width:63px;height:63px;line-height:63px;font-size:25px;}<\/style>\t\t\t\t\t\t<div class=\"fusion-slider-loading\">Loading...<\/div>\n\t\t\t\t\t\t<div class=\"tfs-slider flexslider main-flex full-width-slider\" data-slider_width=\"100%\" data-slider_height=\"400px\" data-full_screen=\"0\" data-parallax=\"0\" data-nav_arrows=\"1\" data-nav_arrow_size=\"25px\" data-nav_box_width=\"63px\" data-nav_box_height=\"63px\" data-slideshow_speed=\"7000\" data-loop=\"0\" data-autoplay=\"1\" data-orderby=\"date\" data-order=\"DESC\" data-animation=\"fade\" data-animation_speed=\"600\" data-typo_sensitivity=\"1\" data-typo_factor=\"1.5\" style=\"max-width:100%;\">\n\t\t\t\t\t\t\t<ul class=\"slides\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li data-mute=\"yes\" data-loop=\"yes\" data-autoplay=\"yes\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content-container slide-content-center\" style=\"display: none;\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-content\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"heading with-bg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"background-color: rgba(0,0,0, 0.4);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-font-size:60px;\"><h1 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:60;line-height:1.33;\">CNT makes your CX & CRM Run<\/h1><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"caption \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title-sc-wrapper\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-font-size:24px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:24;line-height:1.58;\">Langfristige Kundenbeziehungen durch Customer Experience<\/h3><\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"buttons\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tfs-button-1\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/about\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Kontaktieren Sie uns!<\/span><\/a><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background background-image\" style=\"background-image: url(https:\/\/www.cnt-online.com\/wp-content\/uploads\/My-project-1-86.png);max-width:100%;height:400px;filter: progid:DXImageTransform.Microsoft.AlphaImageLoader(src='https:\/\/www.cnt-online.com\/wp-content\/uploads\/My-project-1-86.png', sizingMethod='scale');\" data-imgwidth=\"2560\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-bottom:50px;\"><h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 48; line-height: 1.2;\" data-fontsize=\"48\" data-lineheight=\"57.6px\"><span lang=\"EN-US\">SAP Customer Data Platform (CDP): Ihre Kundendaten in handlungsrelevante Erkenntnisse umwandeln<\/span><\/h2>\n<p>In der heutigen wettbewerbsintensiven Gesch\u00e4ftswelt ist eine effektive Nutzung von Kundendaten entscheidend, um Kundenerlebnisse zu verbessern und das Wachstum voranzutreiben. Die <b>SAP Customer Data Platform (CDP<\/b>) bietet Unternehmen die M\u00f6glichkeit, Kundendaten aus unterschiedlichen Quellen in einem zentralen Profil zu b\u00fcndeln und so gezielte Interaktionen in Echtzeit zu erm\u00f6glichen. SAP CDP stellt sicher, dass jede Kundeninteraktion zum optimalen Zeitpunkt und passend zum Kundenbed\u00fcrfnis erfolgt, was die Kundenbindung st\u00e4rkt und den Mehrwert jeder Interaktion erh\u00f6ht.<\/p>\n<p>In einem dynamischen Marktumfeld stehen viele Unternehmen vor der Herausforderung, Online- und Offline-Daten zu konsolidieren und effizient f\u00fcr gezielte Kundenansprache zu nutzen. Die SAP Customer Data Platform unterst\u00fctzt dabei, Kundenverhalten auf einer tiefen Ebene zu verstehen, eine optimale Datenverwaltung zu gew\u00e4hrleisten und gleichzeitig Datenschutzvorgaben sicher einzuhalten.<\/p>\n<p>Als integraler Bestandteil der SAP Customer Experience Suite legt SAP CDP den Grundstein f\u00fcr ein agiles, kundenorientiertes Gesch\u00e4ftsmodell, das den Anforderungen der digitalen Transformation gewachsen ist.<\/p>\n<h3>Vorteile der SAP Customer Data Platform<\/h3>\n<p>Unternehmen, die SAP CDP nutzen, profitieren von einer Vielzahl an Vorteilen, die sowohl das Kundenerlebnis als auch die Effizienz der internen Prozesse optimieren:<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-4 fusion-columns-total-4 fusion-content-boxes-1 content-boxes-icon-on-top content-left\" style=\"--awb-iconcolor:var(--awb-color2);--awb-hover-accent-color:var(--awb-color5);--awb-circle-hover-accent-color:var(--awb-color5);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color2);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color1);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-seedling fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:24px;--fontSize:24;line-height:var(--awb-typography1-line-height);\">Erleichtertes Gesch\u00e4ftswachstum<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">SAP CDP er\u00f6ffnet neue Potenziale zur Umsatzsteigerung und zur Optimierung des Kundenerlebnisses, indem es bisher ungenutzte Daten wertsch\u00f6pfend einsetzt.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color2);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color1);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-chart-line fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:24px;--fontSize:24;line-height:var(--awb-typography1-line-height);\">Verbesserte Conversion- und Bindungsraten<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">Durch pr\u00e4zise Datenanalyse und gezielte Personalisierung lassen sich Conversion- und Loyalit\u00e4tsraten nachhaltig steigern.<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color2);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover \"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color1);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-user-lock fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:24px;--fontSize:24;line-height:var(--awb-typography1-line-height);\">Sichere Daten-Compliance<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>SAP CDP unterst\u00fctzt Unternehmen bei der Navigation durch komplexe Datenschutzanforderungen und hilft, regulatorische Standards wie DSGVO und CCPA zu erf\u00fcllen.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:rgba(255,255,255,0);--awb-iconcolor:var(--awb-color2);\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-3 col-md-3 col-sm-3 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color2);box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color2);border-width:1px;background-color:var(--awb-color1);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-donate fas circle-yes\"><\/i><\/span><\/div><h2 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h2_typography-font-size:24px;--fontSize:24;line-height:var(--awb-typography1-line-height);\">Kostenkontrolle und Effizienz<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p>Die Plattform f\u00f6rdert Wachstum und Kundenbindung, w\u00e4hrend die IT-Betriebskosten durch effiziente Datenverwaltung reduziert werden.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none fusion-animated\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.7\" data-animationOffset=\"top-into-view\"><img decoding=\"async\" width=\"1024\" height=\"576\" title=\"CDP\" src=\"https:\/\/www.cnt-online.com\/wp-content\/uploads\/CDP-1024x576.png\" alt class=\"img-responsive wp-image-9571\" srcset=\"https:\/\/www.cnt-online.com\/wp-content\/uploads\/CDP-200x112.png 200w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/CDP-400x225.png 400w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/CDP-600x337.png 600w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/CDP-800x450.png 800w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/CDP-1200x675.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"800\" height=\"533\" title=\"SAP-CDC-1\" src=\"https:\/\/www.cnt-online.com\/wp-content\/uploads\/SAP-CDC-1-800x533.png\" alt class=\"img-responsive wp-image-9589\" srcset=\"https:\/\/www.cnt-online.com\/wp-content\/uploads\/SAP-CDC-1-200x133.png 200w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/SAP-CDC-1-400x267.png 400w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/SAP-CDC-1-600x400.png 600w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/SAP-CDC-1-800x533.png 800w, https:\/\/www.cnt-online.com\/wp-content\/uploads\/SAP-CDC-1-1200x800.png 1200w\" sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color2);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h3 style=\"color: var(--awb-color1);\">Die Grundpfeiler der SAP Customer Data Platform<\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"color: var(--awb-color1);\">SAP CDP basiert auf drei grundlegenden Prinzipien, die Unternehmen dabei unterst\u00fctzen, ihre Kundendaten effektiv zu organisieren und zu nutzen.<\/span><\/p>\n<h4 style=\"color: var(--awb-color1);\">1. Zentralisiertes Datenmodell: Ein tiefgehendes Kundenverst\u00e4ndnis schaffen<\/h4>\n<p style=\"color: var(--awb-color1);\">SAP CDP integriert Kundendaten aus verschiedenen Quellen, um eine umfassende Sicht auf Kundeninteraktionen, Events und K\u00e4ufe zu bieten. Ein zentrales Kundenprofil in Echtzeit erm\u00f6glicht es Unternehmen, sowohl bekannte als auch anonyme Kundendaten zu verwalten und gezielt anzusprechen. Durch dynamische Segmentierung und die Integration von Front- und Backoffice-Daten wird eine vollst\u00e4ndige Kunden\u00fcbersicht erreicht, die auch flexible Gesch\u00e4ftshierarchien unterst\u00fctzt.<\/p>\n<h4 style=\"color: var(--awb-color1);\">2. Identit\u00e4ts- und Datenschutzgrundlage f\u00fcr Vertrauen und Compliance<\/h4>\n<p style=\"color: var(--awb-color1);\">SAP CDP bietet eine zuverl\u00e4ssige Grundlage zur Verwaltung von Kundeneinwilligungen und Datenschutzstandards. Unternehmen profitieren von einem klar strukturierten Daten-Governance-Modell, das sicherstellt, dass nur autorisierte Daten f\u00fcr Kundeninteraktionen genutzt werden. Durch das integrierte Identit\u00e4ts- und Einwilligungsmanagement kann SAP CDP auch Zero-Party-Daten (Daten, die direkt vom Kunden bereitgestellt werden) zuverl\u00e4ssig und sicher verwalten.<\/p>\n<h4 style=\"color: var(--awb-color1);\">3. Echtzeit-Einblicke f\u00fcr zielgerichtete Kundeninteraktionen<\/h4>\n<p style=\"color: var(--awb-color1);\">Durch kontextuelle Profilansichten und eine Echtzeit-Entscheidungslogik erm\u00f6glicht SAP CDP Unternehmen, zur richtigen Zeit mit den richtigen Botschaften zu interagieren. Branchenbeschleuniger und ma\u00dfgeschneiderte Funktionen bieten Unternehmen Einblicke, die gezielt f\u00fcr die jeweilige Branche optimiert sind und so eine schnelle und nachhaltige Skalierung unterst\u00fctzen. Die unternehmensweite Datenorchestrierung erm\u00f6glicht es, Kundendaten basierend auf dem jeweiligen Anwendungszweck anzupassen und in die relevanten Systeme zu integrieren.<\/p>\n<\/div><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-3 fusion-columns-total-0 fusion-content-boxes-2 content-boxes-icon-with-title content-left\" style=\"--awb-hover-accent-color:var(--awb-color4);--awb-circle-hover-accent-color:var(--awb-color4);\" data-animationOffset=\"top-into-view\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h3>Integration<\/h3>\n<p>Die <strong>SAP Customer Data Platform (CDP)<\/strong> integriert sich nahtlos in SAP CX-L\u00f6sungen wie <strong>Sales Cloud<\/strong> und <strong>Service Cloud<\/strong> sowie in <strong>Emarsys<\/strong>, um personalisierte Kundeninteraktionen in Echtzeit zu erm\u00f6glichen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:29px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h2 class=\"fusion-responsive-typography-calculated\" style=\"--fontsize: 48; line-height: 1.2;\" data-fontsize=\"48\" data-lineheight=\"57.6px\"><span lang=\"DE\">H\u00e4ufige Fragen zur SAP Customer Data Platform (FAQs)<\/span><\/h2>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:16px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-4034-1\"><div class=\"fusion-panel panel-default panel-ab839f8f26c7556a4 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_ab839f8f26c7556a4\"><a aria-expanded=\"false\" aria-controls=\"ab839f8f26c7556a4\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4034-1\" data-target=\"#ab839f8f26c7556a4\" href=\"#ab839f8f26c7556a4\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Welche Kundendaten k\u00f6nnen in SAP CDP integriert werden und wie erfolgt die Synchronisierung?<\/span><\/a><\/h4><\/div><div id=\"ab839f8f26c7556a4\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_ab839f8f26c7556a4\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-weight: 400;\">SAP CDP vereint demografische, Verhaltens- und Transaktionsdaten sowie Social-Media-Interaktionen aus unterschiedlichen Online- und Offline-Kan\u00e4len wie Websites, CRM-Systemen und Social Media. Echtzeit-Connectoren und APIs stellen sicher, dass alle Daten aktuell und synchronisiert sind.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-566d78bc0d3b548db fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_566d78bc0d3b548db\"><a aria-expanded=\"false\" aria-controls=\"566d78bc0d3b548db\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4034-1\" data-target=\"#566d78bc0d3b548db\" href=\"#566d78bc0d3b548db\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Wie unterst\u00fctzt SAP CDP Datenschutz und Compliance?<\/span><\/a><\/h4><\/div><div id=\"566d78bc0d3b548db\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_566d78bc0d3b548db\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-weight: 400;\">Die Plattform verwaltet Einwilligungen, anonymisiert Daten und bietet Kunden die M\u00f6glichkeit, ihre Daten einzusehen und anzupassen. SAP CDP erf\u00fcllt internationale Datenschutzstandards wie DSGVO und CCPA und bietet fortschrittliche Sicherheitsma\u00dfnahmen, darunter Verschl\u00fcsselung und sichere Authentifizierung.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f967f81d77c23cdb1 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_f967f81d77c23cdb1\"><a aria-expanded=\"false\" aria-controls=\"f967f81d77c23cdb1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4034-1\" data-target=\"#f967f81d77c23cdb1\" href=\"#f967f81d77c23cdb1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Ist SAP CDP f\u00fcr B2B geeignet?<\/span><\/a><\/h4><\/div><div id=\"f967f81d77c23cdb1\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f967f81d77c23cdb1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-weight: 400;\">Ja, SAP CDP eignet sich ideal f\u00fcr die komplexen Kundenbeziehungen im B2B-Bereich. Sie erm\u00f6glicht die Verwaltung mehrerer Ansprechpartner innerhalb eines Unternehmens und unterst\u00fctzt eine wertorientierte Kundenansprache.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:16px;--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-4034-2\"><div class=\"fusion-panel panel-default panel-055822fe4ee1ab49a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_055822fe4ee1ab49a\"><a aria-expanded=\"false\" aria-controls=\"055822fe4ee1ab49a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4034-2\" data-target=\"#055822fe4ee1ab49a\" href=\"#055822fe4ee1ab49a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Gibt es eine Schnittstelle f\u00fcr externe Nutzer?<\/span><\/a><\/h4><\/div><div id=\"055822fe4ee1ab49a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_055822fe4ee1ab49a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-weight: 400;\">Ja, im Self-Service-Bereich k\u00f6nnen Kunden und Partner ihre Einwilligungen, Pr\u00e4ferenzen und personenbezogene Daten in SAP CDP selbstst\u00e4ndig verwalten und anpassen. Dadurch behalten sie die Kontrolle \u00fcber ihre gespeicherten Daten.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4dd2d912e6bd9d08a fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color8);--awb-content-color:var(--awb-color8);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4dd2d912e6bd9d08a\"><a aria-expanded=\"false\" aria-controls=\"4dd2d912e6bd9d08a\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4034-2\" data-target=\"#4dd2d912e6bd9d08a\" href=\"#4dd2d912e6bd9d08a\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Ist SAP CDP dasselbe wie SAP CDC?<\/span><\/a><\/h4><\/div><div id=\"4dd2d912e6bd9d08a\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4dd2d912e6bd9d08a\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Obwohl SAP CDP und SAP CDC (Customer Data Cloud) miteinander verbunden sind, haben sie unterschiedliche Schwerpunkte.<\/p>\n<p>SAP CDP ist darauf ausgerichtet, Kundendaten aus diversen Quellen zu b\u00fcndeln und zu analysieren, um ein umfassendes 360-Grad-Profil jedes Kunden zu erstellen. Dies erm\u00f6glicht Unternehmen, Interaktionen gezielt zu personalisieren und fundierte, datengesteuerte Entscheidungen zu treffen. H\u00e4ufig dient SAP CDP auch als zentrale Datenquelle, die nahtlos in SAP- und Drittanbieter-L\u00f6sungen innerhalb der Customer-Experience-Landschaft integriert werden kann.<\/p>\n<p>SAP CDC hingegen konzentriert sich prim\u00e4r auf das Management von Kundenidentit\u00e4ten und die Verwaltung von Einwilligungen. Diese L\u00f6sung hilft Unternehmen, Datenschutzvorgaben einzuhalten, und gibt den Kunden die M\u00f6glichkeit, ihre Datenpr\u00e4ferenzen eigenst\u00e4ndig zu steuern.<\/p>\n<p>In der Praxis empfehlen wir oft, beide L\u00f6sungen parallel zu nutzen, um eine umfassende Datensicherheit und volle Compliance mit Datenschutzvorgaben sicherzustellen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><h3>Fazit<\/h3>\n<p>Die SAP Customer Data Platform ist eine zentrale L\u00f6sung f\u00fcr Unternehmen, die ihre Kundendaten effektiv nutzen und so den Mehrwert jeder Interaktion steigern m\u00f6chten. SAP CDP unterst\u00fctzt ein vertieftes Kundenverst\u00e4ndnis, beschleunigt Prozesse und gew\u00e4hrleistet gleichzeitig die Einhaltung aller relevanten Datenschutzvorgaben. F\u00fcr Unternehmen, die flexibel und kundenorientiert agieren m\u00f6chten, ist SAP CDP eine zukunftssichere Plattform, die den Anforderungen des digitalen Zeitalters gerecht wird.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":18,"featured_media":0,"parent":775,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9548","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SAP Customer Data Platform - CNT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cnt-online.com\/de\/portfolio\/sap-crm-cx\/sap-customer-data-platform\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Customer Data Platform\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cnt-online.com\/portfolio\/sap-crm-cx\/sap-customer-data-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"CNT\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-17T08:35:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"5\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cnt-online.com\\\/de\\\/portfolio\\\/sap-crm-cx\\\/sap-customer-data-platform\\\/\",\"url\":\"https:\\\/\\\/www.cnt-online.com\\\/portfolio\\\/sap-crm-cx\\\/sap-customer-data-platform\\\/\",\"name\":\"SAP Customer Data Platform - CNT\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cnt-online.com\\\/de\\\/#website\"},\"datePublished\":\"2024-11-04T17:23:37+00:00\",\"dateModified\":\"2025-04-17T08:35:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cnt-online.com\\\/portfolio\\\/sap-crm-cx\\\/sap-customer-data-platform\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cnt-online.com\\\/portfolio\\\/sap-crm-cx\\\/sap-customer-data-platform\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cnt-online.com\\\/portfolio\\\/sap-crm-cx\\\/sap-customer-data-platform\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cnt-online.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.cnt-online.com\\\/de\\\/portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SAP CRM &#038; 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